Laura found herself overwhelmed when she realized her field and passion was causing damage to the environment. She then decided to do something about it.

The stylist created the platform, “The Frontlash”, for people who have consumed regular fashion media to be able to consume a similar type of media that speaks to issues related to environmentalism and sustainability.

Jones, is well known for an impressive list of print and celebrity clients that included W Magazine, Vogue, Harper’s Bazaar, MTV, Alicia Keys and Naomie Harris.

When recently asked in Forbes on why sustainability in fashion is complicated, she shared: “It encourages disposability, and sustainability is about not being disposable and fashion is considered disposable.”

She wants to use her new magazine to help create greater value around the things we create, thereby giving them a longer life than something that is disposable.

Her website The Frontlash combines original interviews, essays and editorials she celebrates the journey of the consumer and the designer.