By Kyle Daniels
Tech startup Moolah Mobile recently teamed up with Surge Phone Wireless to offer people a new alternative to pay their cellular phone bills — by putting ads on their homescreens.
According to a recent press release, the service will provide free talk, text, and data to an estimated 1 million users in select U.S. states over the duration of the partnership by subsidizing their wireless bills with income generated by Moolah Mobile on their smartphones.
If you’re wondering how it works, it’s simple. The ads show up on users’ homescreens during interstitial moments between using apps. By doing this, they’re able to offer free service without consumers having to change their behavior.
Vernell Woods, CEO of Moolah Mobile explained that the average person using their phone on a consistent basis views between two to three hours of homescreen ads each day. That’s enough to pay for the “equivalent” of Surge’s $10 monthly plan.
But if you’re not the average phone user and miss the necessary total, there’s no need to worry. Subscribers can also earn more points by accepting offers or taking surveys.
The concept was so genius and impactful, it caught the attention of Clifford Harris, better known as T.I. The Rapper, Actor and Entrepreneur is no stranger to urban investing. In fact, he was honored last week by the Georgia State Capitol for his Philanthropic community efforts. When asked about his decision to back the start up, he shared: “I decided to become an investor in Moolah Mobile because it’s one of the few tech companies I’ve seen who truly wants to help everyday people have access to technology.”
Moolah and Surge’s plan is to launch in Florida, Virginia, Georgia, and Texas with the goal to expand to other territories in phases. Target metrics include rolling out to over 3,000 locations per month with a national rollout of 40,000 locations by the end of 2019.
The 4th quarters end goal is to have a user base of over 800,000 subscribers.
Sources: Black Enterprise and Tech Crunch