By Kyle Daniels
Rap Snacks have been an urban favorite for over two decades. Typically sold at community markets and service stations, the growing brand will now meet high demands from its mainstream consumers.
It was recently announced that CEO-James Lindsay partnered a deal with Spencer’s that will bring the Hip-Hop flavored chips, puffs and popcorn to 690 mall locations nationwide. Lindsay’s day one passion was to make a career that incorporated both food and music. In 1994, friends and family helped him gather $40,000 to start Rap Snacks. In his first meeting with a distributor, he sold 800 cases. With his new partnership, the brand will have even more in store.
Both businesses will be perfect blend. Spencer’s is well known for it’s niche novelty and music merchandise, while the seasoned snack brand has always incorporated popular artists and concept flavors. The witty titles include: Migos Sour Cream with a Dab of Ranch, Cardi B Habanero Hot Cheese, Meek Mills Honey Hot. Also, older classics like Master P’s Platinum Bar-B-Que and Big Tymers Sour Cream & Dill.
What’s even more exciting is that the brand will be extending its ‘flavor’ through philanthropy and fashion. A new line of T-shirts will be launched with Spencer’s, that will support the Rap Snacks Foundation’s Boss Up Program. According to Billboard: “Its an initiative designed to provide youth from under-resourced communities with entrepreneurial skills. Within the program participants can learn a wide array of professional skills from marketing and merchandising to silk-screen printing and designing the shirts sold in Spencer’s stores.”
When asked about his thoughts on the deal, CEO-James Lindsay shared: “Our partnership with Spencer’s enables us to meet consumer demand, while also empowering our youth. We are truly able to give young men and women the keys to achieve success through entrepreneurship.”