By Kyle Daniels
Ermias Asghedom, better known as Nipsey Hussle is an international rapper and U.S. entrepreneur that proudly represents the Crenshaw neighborhood of South Los Angeles.
It was the Crenshaw community that gave him his start. In fact, the same parking lot he sold independent mix-tapes out of the trunk of his car, is where he now owns half the lot and half of the businesses on it. The shops include a basic needs store, seafood restaurant, barbershop and clothing store.
The rapper has one of the most respected grinds in the music industry and has rightfully reaped increasing success. Now with seven mix-tapes, a chart-topping studio album and a recent Grammy nomination for Best Hip-Hop Album, he’s bringing even more hustle and motivation back home.
Along with his business partner David Gross, Nipsey is bridging the gap between Silicon Valley and his community with Vector90. It’s a 4,700 square foot, hyper-modern industrial-style space with hot desks, a kitchen and private conference rooms.
The intent of the space is to anchor cultural and intellectual hubs for entrepreneurs and creatives.
Located in the heart of South Central, the facility offers a combination of private offices and shared work spaces, available on a month to month basis. It also features creative communal areas, commercial grade IT, business services and organic refreshment options. Members have the freedom to build their plans from the ground up, starting with a Day Pass for only $20. It also offers membership packages for college students ($49/mo) and residents under 25 ($99/mo).
If you think this venture is Hussle’s victory lap, he’s only getting started and plans to go the distance. It’s Gross and Nipsey’s first step towards their larger plan of opening STEM schools in Los Angeles, Atlanta, DC, and underserved neighborhoods all over the country.